PROJECT TYPE
Visual Identity
TASKS
Logo design, animation & style guidelines.
SYNOPSIS
“Brontë Naylor’s interdisciplinary practice is based in expanded collage; bringing together painting, photography, performance, intervention, social practice, spatial installation, and digital media. Her practice-led research is a continuous dialogue between studio practice and the Antipodean public and private space. Using post-post-studio methodologies, Naylor questions society's validation of authority and hierarchy of place, resources, and expressions of outward positivity in the face of a contrasting reality.”
Brontë’s work speaks for itself. Its level of relevance grabs your full attention in the small details. We needed to create a visual identity that companies but doesn’t distract from her work, one that could represent her in an interindustry setting, opening new horizons for her practice. The logotype has a modern approach, with a playful emphasis on punctuation to spice it all up.
